3,400+
Postcards mailed for a fence franchise
Personalized direct mail produced and sent through the postcard pipeline.
See MailWhalerProduct and program leader / AI builder
Launches, dashboards, and AI workflows built for real operations.



Program Manager, New Product Introduction Jan 2023 – Sep 2025
Managed 120+ product, vendor, and partner launches. Led onboarding and enablement for 200+ partner reps and installers.
Product Manager, Solar Roof Sep 2021 – Nov 2022
Helped launch Solar Roof on the East Coast. Expanded installer onboarding and certification, contributing to roughly 10× growth in the installer network.
Field Solar Consultant May 2015 – Aug 2017
Ranked #1 in regional sales, earned the Pacesetter Award in 2015 and 2016, and coached new hires.
Three projects across energy, direct mail, and product onboarding.

Energy directory
A directory for researching virtual power plants, aggregator partners, and routes to market for flexible capacity.

Direct mail automation
Turns property imagery into personalized postcards and pairs each campaign with a landing page to track responses.

Product onboarding
Built the guided onboarding workflow for the AI setup service that became Clauffice.
3,400+
Personalized direct mail produced and sent through the postcard pipeline.
See MailWhaler64
The work included a site rewrite, Google Business Profile updates, and content for local search.
Read the project updateShort demonstrations of how each workflow works. Figures shown here are examples.
A commercial solar pass that turns roof context into a simple opportunity visual.
A freight corridor search that finds charging gaps and incentive angles.
A fast exterior preview that turns a house photo into a roof and window concept.
A neighborhood scan that turns visible fence opportunities into a prospect list.

A lawn restoration pass that pairs property context with an estimate-ready visual.
A driveway inspection flow for spotting surface issues and quote-ready accounts.
A garage-floor concept agent that creates showroom-style visuals for outreach.
A before-and-after prospecting demo for pool renovation and service teams.
Useful strategy, fast execution, and enough taste to keep the work clean.
Turn fuzzy ideas into clear plans, clean scopes, and usable products.
Build AI workflows, alerts, and CRM systems around real operating needs.
Create dashboards and reporting loops that help teams decide faster.
Keep partners, vendors, and stakeholders moving in the same direction.
Hiring for product operations, launch programs, or AI implementation? Find me on LinkedIn. For project inquiries, book a call or email me.